Pricing Your Home To Sell
Pricing a home to sell is an important aspect of real estate marketing. One of the most common mistakes in real estate marketing is overpricing a home. Overpricing a home:
- Attracts the wrong buyers
- Loses the right buyers
- Diminishes co-broke interest
- Reduces advertising response
- But mainly helps sell other homes
If a seller has time to test the market the real estate agent may be willing to list the home a little higher than recommended. The seller should be prepared to reduce the price after 30 days on the market. It should be noted that peak activity usually occurs in the first four weeks on the market. A home that is appropriately priced usually sells for more money and in less time than a house that is initially overpriced.
At World of Real Estate we study the current market conditions along with your neighborhood location and recent sales in the area. We compare your property type, your property condition and any recent updates to similar properties currently on the market. We also take into consideration your timetable. We then recommend a price range for the property. After review of all these items, it is up to you as the seller to determine a comfortable listing price.